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Craft Beer Pavilion

A Profitable Showcase for Craft Brewers

Which came first, pizza or beer? The correct answer must be “both”—for there simply is no better food and beverage pairing on the planet.

March 25-27 at the Las Vegas Convention Center, International Pizza Expo® is bringing back the Craft Beer Pavilion. Space is available for a limited number of brewers wishing to place their products and sales materials in the hands of nearly 7,000 attendees who are seeking ways to improve their independent and chain operations.

Craft beer and pizza share more than taste compatibility:

  • Quality smaller brewers have posted strong sales growth while the large beer producers have gone flat. The same is true for pizzerias, which have sustained growth during the down economy while many other restaurant concepts have stagnated or gone backwards.

  • The pizza market, like the craft beer market, is on the rise. Annual U.S. pizza sales are estimated at $43 billion and new pizzerias continue to open at the rate of thousands each year.

  • Approximately one-half of the 65,000 U.S. pizzerias serve beer.

  • Many of the most successful pizza-concept restaurants attend Pizza Expo seeking moneymaking ideas, making them a good audience for the craft beer message.

The Pizza Expo education program is supporting craft brewers with two panel discussions — one on building a craft beer program, one on opening a brewpub — as well as offering a Craft Beer, the Next Step seminar and a pizza and craft beer pairing cooking demonstration, both presented by the Brewers Association's Julia Herz.

 

Pizza Expo offers craft brewers a discounted booth package for $1,900 that will include the following:

1. Standard 10-foot by 10-foot booth space for sampling.
2. Carpeting.
3) 110 electric.
4) Draped table and chairs.
5) No corkage fees.
6) Bartender provided upon request. (All servers must be TAM-certified.)

If you have questions or would like to reserve space, please call Bobbie MacIntosh at 800-489-8324 x515 or e-mail bmacintosh@pizzatoday.com.

 

Breweries already signed up to exhibit in the pavilion at Pizza Expo 2014 include:




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