Sunday, February 28
Session Title	Speaker(s)
2:00 PM - 5:00 PM
Exhibitor Registration Open
Monday, March 1
Session Title	Speaker(s)
8:00 AM - 2:00 PM
Attendee Registration Open
8:00 AM - 5:00 PM
Exhibitor Registration Open
"Accelerate Your Business" Management Boot Camp	Cooper, Donald
9:00 AM - 12:00 PM
Pizza Catering College	Attias, Michael
Market Your Restaurant to Maximum Profitability: How to Develop a One-Page Sales-Building Plan	Cohen, Joel
1:00 PM - 4:00 PM
Black Book Marketing – Pizza Marketing on Steroids	Karington, Kamron
So You Want to Open a Pizzeria	Ostrander, Big Dave
Tuesday, March 2
Session Title	Speaker(s)
7:00 AM - 4:00 PM
Attendee Registration Open
Exhibitor Registration Open
7:45 AM - 8:45 AM
Keynote Session # 1	Gemignani, Tony
9:00 AM - 10:30 AM
Life Partners to Business Partners	Berson, Steve Allen-Berson, Cindy
11 High-Impact Marketing Ideas to Turbocharge Your Business	Bonura, Joe
Creating WOW, Word of Mouth & Being the Mayor: Essential Building Blocks to More Sales Than Ever Before	Cohen, Joel
Be Extraordinary, or Be Eliminated	Cooper, Donald
The Perfect Storm	Fournet, Bill
Financial Forecasting for Turbulent Times	Langdon, Robert
The Business End of the Pizzeria – Pizza 101	Ostrander, Big Dave
Expanding Sales Panel Discussion	Karington, Kamron
Pizza Crust Boot Camp™: Part I – Technical	Lipani, John Weekley, Bill
10:00 AM - 3:30 PM
Exhibit Hall Open
International Pizza Challenge™ - Traditional Preliminary Rounds
World Pizza Games®
10:30 AM - 11:30 AM
DEMO - Creative Salads and Homemade Dressings	Freehof, Jeffrey
11:30 AM - 12:30 PM
DEMO - Top Secret Restaurant Recipes: Smoke the Competition	Bruno, Pat
12:00 PM - 1:00 PM
Unlock and Unleash the "Tech" Edge	Karington, Kamron
12:30 PM - 1:30 PM
DEMO - Ricotta, The Most Versatile Cheese	Freehof, Jeffrey
1:15 PM - 2:15 PM
Build an Extraordinary Lunch Business in Just 6 Weeks	Karington, Kamron
1:30 PM - 2:30 PM
DEMO - The Art of Making Fresh Mozzarella	Guarella, Pasquale
2:30 PM - 3:30 PM
DEMO - The Art of Making Neapolitan Pizza	Starita, Antonio
New Found Pizzeria Profits: How to Tap Into Catering	Attias, Michael
Turning Customer Satisfaction Into Customer Excitement	Bonura, Joe
Hell Hath No Fury Like a Customer Scorned	Friedman, Nancy
"Black Belt" Recruiting and Retention Strategies for Unprecedented Times!	Hacker, Carol A.
Effective Ways to Immediately Improve Your Bottom Line	Langdon, Robert
Instinctive Branding	Aylward, Scott Moore, Pattye
3:30 PM - 5:00 PM
Pizza Crust Boot Camp™: Part II – Practical	Lipani, John Weekley, Bill
4:00 PM - 5:00 PM
New Found Pizzeria Profits: How to Tap Into Catering - Repeat	Attias, Michael
Turning Customer Satisfaction Into Customer Excitement - Repeat	Bonura, Joe
The 8 Essential Steps to Finding, Leading and Keeping a Top-Performing Team	Cooper, Donald
21 Ways to GREAT Customer Service	Friedman, Nancy
How to Stop TOXIC Employees from Side-Tracking Your Business	Hacker, Carol A.
Effective Ways to Immediately Improve Your Bottom Line - Repeat	Langdon, Robert
The Importance of Client-Vendor Relationships	Aylward, Scott Moore, Pattye
4:30 PM - 6:00 PM
Beer & Bull Idea Exchange® I
Wednesday, March 3
Session Title	Speaker(s)
7:00 AM - 3:00 PM
Exhibitor Registration Open
7:00 AM - 4:00 PM
Attendee Registration Open
7:45 AM - 8:45 AM
Keynote Session # 2	Brandon, David
9:00 AM - 10:30 AM
YOU Can Put the "Me" in MEdia	Anthony, Scott
Taking It to the Next Level ... Are You Ready?	Brauser, Sean
Marketing is Everything, and Everything is Marketing	Collier, Dan
10 Proven Practices to Survive a Slow Economy	Laube, Jim
Emerging Trends in Retail/Pizzeria Operations	Lehmann, Tom
Advanced Strategies for Lawsuit Protection, Tax Reduction and Estate Planning	Oxenham, Larry
WAVES for Teenage Workforce	Whiting, Ken
Distributor/Buyer Relationships Panel Discussion	Ostrander, Big Dave
Pizza Crust Boot Camp™: Part I – Technical	Lipani, John Weekley, Bill
10:00 AM - 3:00 PM
World Pizza Games®
10:00 AM - 3:30 PM
Exhibit Hall Open
International Pizza Challenge™ - Non-Traditional Preliminary Rounds
10:30 AM - 11:30 AM
DEMO - “And Also” (things to offer with pizza) + SDT Pizza Bake-Off	Petrozza, Louis Machamer, Christina
11:30 AM - 12:30 PM
DEMO - 5 Sauces to Try	Bruno, Pat
12:00 PM - 1:00 PM
Gotta' Know When to Grow 'Em, Hold 'Em or Fold 'Em	Ostrander, Big Dave
12:15 PM - 1:15 PM
Low Cost, No Brainer, Sales Tactics That Work in Tough Times	Ostrander, Big Dave
12:30 PM - 1:30 PM
DEMO - Adding Pasta to Your Menu and for Catering	Freehof, Jeffrey
1:30 PM - 2:30 PM
DEMO - 5 Sandwiches You Need Now	Bruno, Pat
2:30 PM - 3:30 PM
DEMO - Award Winning Pizzas	Gemignani, Tony Bertuzzo, Graziano
From Web Sites to Email to Facebook to Twitter ... What Do I Really Need to Know About this Thing Called "Social Media?"	Cohen, Joel
30+ Tools and Techniques for Attracting and Retaining Top Talent	Kleiman, Mel
How to Protect Your Restaurant From Theft and Fraud	Laube, Jim
How to Dominate Your Market: Holding Your Own Against the Chains	Marvin, Bill
How to Build an "I Can Play" Attitude	Montgomery, Gary
P3 Marketing – Partnership, Profits and Public Relations	Rempel, Wayne
3:30 PM - 5:00 PM
Pizza Crust Boot Camp™: Part II – Practical	Lipani, John Weekley, Bill
4:00 PM - 5:00 PM
Marketing Your Brand to Own the Market	Brauser, Sean
From Web Sites to Email to Facebook to Twitter ... What Do I Really Need to Know About this Thing Called "Social Media?" - repeat	Cohen, Joel
Broadcasting Your Business	Freehof, Jeffrey
C's Are No Longer a Passing Grade, Only A's Are Acceptable	Kleiman, Mel
How to Protect Your Restaurant From Theft and Fraud - Repeat	Laube, Jim
How to Dominate Your Market: Holding Your Own Against the Chains - Repeat	Marvin, Bill
A Penny's Worth of Adjustment	Montgomery, Gary
4:30 PM - 6:00 PM
Beer & Bull Idea Exchange® II
6:15 PM - 9:30 PM
World Pizza Games® Finals & Rockin' Party
Thursday, March 4
Session Title	Speaker(s)
8:00 AM - 12:00 PM
Exhibitor Registration Open
8:00 AM - 1:30 PM
Attendee Registration Open
9:00 AM - 10:30 AM
YOU Can Put the "Me" in MEdia - Repeat	Anthony, Scott
Life Partners to Business Partners - Repeat	Berson, Steve Allen-Berson, Cindy
Marketing is Everything, and Everything is Marketing – The Workshop	Collier, Dan
Competitor Attack Plan	Karington, Kamron
The Dough Doctor is in the House	Lehmann, Tom
12½ Proven Ways to Build More Profitable Menus	Marvin, Bill
Don't Let Commodity Market Volatility Steal The Profits from Your Pie!	Parks, Ben Zaslavsky, David
Cybertising: How to Get High Tech Advertising for FREE	Rempel, Wayne
9:30 AM - 1:00 PM
International Pizza Challenge™ - Final Challenge
10:00 AM - 3:00 PM
Exhibit Hall Open
1:30 PM - 2:15 PM
World Champion Pizzaiolo
2:45 PM - 3:00 PM
$20,000 MEGA BUCKS Giveaway™